Projects
![monthly wrapped cover?v2](https://maxisaaman.com/wp-content/uploads/2024/03/monthly-wrapped-coverv2.png)
Monthly Wrapped
This project involved the creation of a new product proposition and supporting sub-identity for Spotify. I proposed to tap into the resurgence of vinyl records to turn people’s listening habits into a personalised monthly LP through a systematic design approach.
![graphpics + animation](https://maxisaaman.com/wp-content/uploads/2024/04/graphpics-animation.png)
![new firewiz behance cover](https://maxisaaman.com/wp-content/uploads/2024/03/new-firewiz-behance-cover.png)
FireWiz
For this project, I noticed a lack of direction for many who wanted to start learning music production. I aimed to solve this problem by designing a product that makes this learning journey fun through a hybrid learning app and physical equipment box using an unconventional design system to draw interest visually.
![graphpics + animation](https://maxisaaman.com/wp-content/uploads/2024/04/graphpics-animation.png)
![EB](https://maxisaaman.com/wp-content/uploads/2024/03/EB.png)
Electric Ballroom
As the music industry continues to evolve every day, Electric Ballroom, the prestigious venue in Camden, has yet to follow such trends. I decided to conduct a rebranding proposal to give them a strong visual identity with a new logo, bold photographic content and a consistent motion graphical poster system.
![graphpics + animation](https://maxisaaman.com/wp-content/uploads/2024/04/graphpics-animation.png)
![ib cover](https://maxisaaman.com/wp-content/uploads/2024/03/ib-cover.png)
Icarus Beats
For each one of my instrumentals, I discovered they connected more with a listener if they had a name and a cover attached to it. From this, I developed my brand style and techniques while also animating some, which overall boosted my sales and engagement.
![tag 2](https://maxisaaman.com/wp-content/uploads/2024/04/tag-2.png)
![vtap logo](https://maxisaaman.com/wp-content/uploads/2024/03/vtap-logo.png)
Dot Origin
I worked for Dot creating graphic content for their latest product the VTAP, their websites, videos & promotional assets. I collaborated closely with the marketing team and with outside agencies on some projects.
![tag 2](https://maxisaaman.com/wp-content/uploads/2024/04/tag-2.png)
![thumbnail](https://maxisaaman.com/wp-content/uploads/2024/03/thumbnail.png)
Keepcool
I contributed to the storyboarding and did the post-production effects, motion graphics and music for an ad campaign for the French gym chain Keepcool. Through communicating with the creative agency behind the videos I was briefed on producing an energetic fast-paced instrumental which reacts to the choppy editing style.
![tag 2](https://maxisaaman.com/wp-content/uploads/2024/04/tag-2.png)