I contributed to the storyboarding and did the post-production effects, motion graphics and music for an ad campaign for the French gym chain Keepcool. Through communicating with the creative agency behind the videos I was briefed on producing an energetic, fast-paced instrumental which reacts to the choppy editing style.

As I began working on animated videos, I enquired about using my music production knowledge to create a sonic identity for their digital presence. I built funky instrumentals which purposely opposed the ‘normal’ bland backing track music to excite the viewer as well as keep them engaged through methods like synchronising what was happening on screen to it.