This project involved the creation of a new product proposition and supporting sub-identity for Spotify. I proposed to tap into the resurgence of vinyl records to turn people’s listening habits into a personalised monthly LP through a systematic design approach.

For this project, I noticed a lack of direction for many who wanted to start learning music production. I aimed to solve this problem by designing a product that makes this learning journey fun through a hybrid learning app and physical equipment box using an unconventional design system to draw interest visually.

As the music industry continues to evolve every day, Electric Ballroom, the prestigious venue in Camden, has yet to follow such trends. I decided to conduct a rebranding proposal to give them a strong visual identity with a new logo, bold photographic content and a consistent motion graphical poster system.

For each one of my instrumentals, I discovered they connected more with a listener if they had a name and a cover attached to it. From this, I developed my brand style and techniques while also animating some, which overall boosted my sales and engagement.

I worked for Dot creating graphic content for their latest product the VTAP, their websites, videos & promotional assets. I collaborated closely with the marketing team and with outside agencies on some projects.