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Monthly Wrapped

This project involved the creation of a new product proposition and supporting sub-identity for Spotify. As a digital innovator, the company faces a challenge in bringing its services into the physical world. I proposed to tap into the resurgence of vinyl records to turn people’s listening habits into a personalised monthly LP.

I created a concept product that would deliver fully customised vinyls to my target audience every month, with the LP containing the customer’s top nine songs from that month. Each element of the product was designed to meet the requirements for collectability and engagement and followed Spotify’s established design criteria.

Central St Martins 1/2 final major projects

Brand identity, systematic design, motion graphics & physical outcomes.

 

With these outcomes I designed Spotify digital animations ____.

The gatefold-style record sleeve was carefully designed to provide display opportunities on the outside, and a unique ‘reveal’ experience on the inside. An accompanying slip-mat design contains multiple elements of the systematic visual identity that I created. Animated adverts highlight key features and bring the visual identity to digital platforms. I also considered in some detail how the product could be integrated into Spotify’s existing mobile and desktop environments.

The gatefold-style record sleeve was carefully designed to provide display opportunities on the outside, and a unique ‘reveal’ experience on the inside. An accompanying slip-mat design contains multiple elements of the systematic visual identity that I created. Animated adverts highlight key features and bring the visual identity to digital platforms. I also considered in some detail how the product could be integrated into Spotify’s existing mobile and desktop environments.

With these outcomes I designed Spotify digital animations ____.

With these outcomes I designed Spotify digital animations ____.